Good Idea: WeWood Watches

I was instantly drawn to WeWood’s watches which is weird because I’ve never owned a watch in my life and generally find them rather boring.  My peaked interest is a testament to WeWood’s alluring selection of natural wood grains, their design aesthetic and underlying philosophy.

From WeWood’s site:
WeWood has emerged out of Italy (but based in LA) as an emblem of eco-luxury and design, committed to the health of our planet. WeWood is the avant-garde approach to sophisticated sustainability. WeWood lets us rediscover nature in its beauty, its simplicity and inspired design. It reminds us of a tree’s powerful way of life; rooted, yet reaching.

Completely absent of artificial and toxic materials, the WeWood Timepiece is as natural as your wrist. It respects your skin as you respect nature by choosing it. Your WeWood Watch breathes the same air that you breathe and may awaken memories from another time and place. Your WeWood Watch records your sensations and shares your experiences as the perfect natural mate, whose story also becomes yours to wear, smell and feel.

A philosophy not implemented is only a dream. Conversely, when you get your WeWood Timepiece, you can feel confident you’re making a difference. One Timepiece plants one tree, and together we help to ensure the health and survival of the natural world.

The WeWood watches sell for $119.

photos via Cool Hunting

Good Idea: Biohaven’s Floating Islands

Floating Island International is a company that makes “bio islands”, floating islands made from 100% recycled plastic on which little ecosystems for vegetation and microbes can flourish, pulling pollutants such as nitrates, phosphates, ammonia and heavy metals out of the water below, thereby improving the water quality of contaminated areas.

I say we make BP buy a couple thousand of these “bio islands” for the Gulf Coast and allow the people from the area forced into unemployment to set up and maintain them.

Learn more about “bio islands” here

Tree Mountain: 11,000 Trees, 11,000 People, 400 Years

click photo for a larger version

Between 1992 and 1996, environmental artist Agnes Denes created Tree Mountain—A Living Time Capsule.  The project consisted of a series of architectural renderings on vellum featuring designs for a new forest to be planted in Pinziö, near Ylöjärvi, Finland. These works  on paper became planning documents after the Finnish government decided to make Denes’ project its official Earth Day contribution at the Earth Summit in Rio de Janeiro, 1992.  This major earthwork and reclamation project was designed by the artist as a community building project that also made use of waste from a nearby gravel pit.  To accomplish the massive undertaking, Denes invited 11,000 people to plant a tree. Each person became the custodian of a tree and received a certificate recognizing their role in the project. The forest, which is to remain a living legacy for the next 400 years (20 generations), has spawned additional projects in Australia and the Netherlands.

The 11,000 trees were planted according to an intricate mathematical pattern derived from a combination of the golden section and sunflower/pineapple pattern designed by Denes. The tree mountain is 420 meters long, 270 meters wide and 28 meters high.

See more of  Denes’ work via Chelesa Art Museum

posted by: Brent Carter

Watch: Audi’s Super Creepy Super Bowl Ad

I am all for preserving and protecting the environment, but for carmaker Audi to imply in their Super Bowl ad that we need a Stasi-like “Green Police” force  searching through our trash, setting up eco-checkpoints which violate the 4th Amendment, and illegally arresting people because of a purchase is beyond a misplaced message, it’s stupid and dangerous.

Seemingly Audi’s message is simple, a fascist state based on fear and big brother surveillance is the next step in addressing our environmental woes and only by complying with the “Green Police”  (ie buying the correct Audi) will you avoid arrest and earn societal perks like easing through eco-checkpoints. Beyond arrest Audi never reveals exactly what punishment is in store for the offenders, but we’re led to believe by a television news reporter that whatever the outcome, like in the case of the yellow-clad yuppie with the incandescent light bulbs, it will be a “tragedy.” What exactly is so tragic about this man’s punishment is anybody’s guess but you would have to assume it’s something far worse then replacing a few light bulbs.

Now I realize commercials are inherently simple-minded attempts to persuade people into buy products they don’t need, often pandering to the lowest common denominator through juvenile humor, but with the continued application of the Patriot Act and the warrant-less wire tapping, illegal search and seizure, and unlawful detainment of foreign prisoners that come with it, does a joke about America employing fascist tactics seem all that funny or appropriate?

On its website, Audi states the Green Police are “caricatures of today’s ‘green movement.’” But Audi also seems to endorse the faux-force, writing they are “a humorous group of individuals that have joined forces in an effort to collectively help guide consumers to make the right decision when it comes to the environment.”

Other forms of government throughout the world and even within the United States have already established their versions of “Green Police.” In the UK for example, the Green Police have the power to serve warrants, take property, and view business records based solely on the authority of a pollution inspecting network. New York City’s Department of Environmental Conservation has a team of twenty officers called the “Green Police” with the jurisdiction to enforce environmental regulations and issue citations to environmental violators. For instance, the Green Police currently have the authority to pull over vehicles thought not to be complying with emission standards.

Concerning a multidimensional issue such as this, the last thing we need is a car ad using fear or humor to marginalize an otherwise serious debate about the tug of war between our civil rights and the right of the government to legislate every aspect of our lives.

But hey, on the plus side I have another reason to dislike the music of Cheap Trick.

by: Harold Johns III

The Truly Green Graffiti of Edina Todoki

Artist Statement:
“I think that our distance from nature is already a cliché. City dwellers often have no relationship with animals or greenery. As a public artist I feel a sense of duty to draw attention to deficiencies in our everyday life. As a cultivator of eco-urban sensitivity, I usually go back to the sites to visit my “plants” or “moss”, sometimes to repair them a bit, but nothing more generally as they tend to get enough water from the air, condensation, and rain – especially in certain seasons. I also like to let them live by themselves. From the moment I put them on the street they start to have their own life. For me, the reaction of life on the street is also very important. I am curious about how people receive them, if they just leave them alone, or if they want to, take care of them or dismantle them. This is what makes my work similar to graffiti, although I am searching for a deeper social meaning and a dialogue with memories of the animals and gardens of my past in a small town in Central Europe. I believe that if everyone had a garden of their own to cultivate, we would have a much more balanced relation to our territories. Of course, a garden can be many things.”

Edina Tokodi studied graphic art and design at the Hungarian Academy of Fine Arts and also completed urban design course work in Milan, Italy. Todoki currently lives and works in Williamsburg, Brooklyn.

See more of Todoki’s work here