In an attempt to lose weight most people start by reducing their fast food intake, but thanks to a rather ironic cross-promotion between Weight Watchers and McDonald's, that might change.

According to the Associated Press: "McDonald's is hardly an ideal dining location for anyone struggling to stay slim. But the fast food chain scored a PR coup today when Weight Watchers agreed to endorse some of its products in New Zealand – a move met with outrage by nutritionists and obesity experts...

"As part of the deal, which the company says is the first of its kind in the world, McDonald's will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald's to dieters...

"Several items on the fast food giant's menu – the Filet-O-Fish, Chicken McNuggets and Sweet Chilli Seared Chicken Wrap – have been approved for the Weight Watchers diet in McDonald's 150 New Zealand restaurants. Each meal is worth 6.5 points on the program, which assigns points to food items and allows dieters to consume 18 to 40 points each day to achieve their goal weight...

"But nutritionists and obesity experts said the menu items were a marketing ploy to lure customers into the restaurant. 'It's all about sales,' said Jane Martin, senior adviser of Australia's Obesity Policy Coalition. 'It implies this food is healthy … when often it is high in fat and salt. Chicken McNuggets are Chicken McNuggets whether it's got Weight Watchers on it or not...

"The fast-food chain, widely criticized for selling a high-calorie, high-fat menu that includes super-size meals, was 'making every best effort to generate a change in behavior, to create an awareness in consumers about making healthy choices', McDonald's New Zealand managing director, Mark Hawthorne, said."

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posted by: Harold Johns III

" />In WTF News: Weight Watchers Endorses McDonald's | The Rathaus

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In WTF News: Weight Watchers Endorses McDonalds

March 4, 2010 communication, culture, The Rathaus

In an attempt to lose weight most people start by reducing their fast food intake, but thanks to a rather ironic cross-promotion between Weight Watchers and McDonald’s, that might change.

According to the Associated Press:
“McDonald’s is hardly an ideal dining location for anyone struggling to stay slim. But the fast food chain scored a PR coup today when Weight Watchers agreed to endorse some of its products in New Zealand – a move met with outrage by nutritionists and obesity experts…

“As part of the deal, which the company says is the first of its kind in the world, McDonald’s will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald’s to dieters…

“Several items on the fast food giant’s menu – the Filet-O-Fish, Chicken McNuggets and Sweet Chilli Seared Chicken Wrap – have been approved for the Weight Watchers diet in McDonald’s 150 New Zealand restaurants. Each meal is worth 6.5 points on the program, which assigns points to food items and allows dieters to consume 18 to 40 points each day to achieve their goal weight…

“But nutritionists and obesity experts said the menu items were a marketing ploy to lure customers into the restaurant. ‘It’s all about sales,’ said Jane Martin, senior adviser of Australia’s Obesity Policy Coalition. ‘It implies this food is healthy … when often it is high in fat and salt. Chicken McNuggets are Chicken McNuggets whether it’s got Weight Watchers on it or not…

“The fast-food chain, widely criticized for selling a high-calorie, high-fat menu that includes super-size meals, was ‘making every best effort to generate a change in behavior, to create an awareness in consumers about making healthy choices’, McDonald’s New Zealand managing director, Mark Hawthorne, said.”

Read the full article here

posted by: Harold Johns III

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