Before Spike Jonze was taking us to “Where The Wild Thing Are” he was one of the freshest music video directors in the game. In 1995 Jonze and seminal hip hop group The Pharcyde teamed up to create this innovative video for the single “Drop” off their classic album Labcabincalifornia. To produce the weird effect in the video Jonze had The Pharcyde learn to lip synch the song backwards and then reverse the tape while editing. I’d tell you more but I’ve got to get back to work, “‘Cause I’m up in the lab assembling…missiles! To bomb the enemy, ’cause they envy me and the making of my mad currency.” Oh, how I do miss the Golden Age of hip hop.
posted by: Harold Johns III
Tags: art, hip hop, music, music archive, video
