Designer Max Osterweis’ new label Suno is both fashion forward and socially conscious, a rare combination in the industry. Following more than a decade of collecting Kenyan textiles, Osterweis chose to give back to the country at a time of escalated political violence. Not only is the artistry of the Kenyan people showcased in the brilliantly colorful fabrics, all production of the one-of-a-kind pieces is done in the African nation. As quoted in Nylon Magazine, Osterweis believes that “by creating jobs and teaching new skills, Suno can become a source of pride…and if the line is successful, we might inspire others to follow suit.”

And follow suit they shall. The quick success of the label speaks for itself: a full page spread in Nylon, a write-up on Style.com comparing the label to of-the-moment designer Junya Watanabe, and an exclusive 1,000 piece deal with Opening Ceremony. Thank you Max Osterweis for taking the fashion industry a step in the right direction.

by: Tricia Rock

Tags: design, fashion, kenya, max osterweis, style, suno, the rathaus

This entry was posted on Friday, February 6th, 2009 at 11:57 am and is filed under art & design, culture, the rathaus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.